Bursting onto the scene and bustling with ball terminals, F37 Regal is Emma Luczyn’s inaugural typeface brimming with character.
F37 Regal is loosely based on the Fat Face style, a genre of typefaces typical of early advertising and bill posters. However, F37 Regal sets itself apart with its sizeable ball terminal dotted throughout the character set. These graphic terminals cut and twist into letters in a unique and striking way. But it is not only ball terminals that F37 Regal has to offer. Look a little closer, and you’ll find the elegantly high-contrast strokes and sharp, wedge-like serifs that support the weight of all those terminals. Drawing from her Ukrainian roots, Emma has designed a Cyrillic expansion to her typeface. F37 Regal is also available in a small size version, perfect for those scenarios when the distinctive cuts become just a bit too tight.
Emma Luczyn
• F37 Regal
• Styles 2
• 2025
The Designer
Emma Luczyn is a Bristol-based lettering artist and graphic designer with over 15 years of experience.
A graduate of the University of the West of England, she specializes in hand-lettering, blending analogue and digital techniques to create unique letterforms. Emma’s work has been featured in collaborations with brands like Confused.com and showcased at events such as PechaKucha Night Bristol. She also founded The Poach, a magazine site celebrating creative talent, and conducts popular workshops, sharing her expertise through a sold-out lettering guidebook.
F37 Regal
Interview
Tell us about the inspiration behind your collaboration with F37®×. If it was an unused concept, what was the potential use case for it.
I wanted to do a typeface that celebrated and exaggerated the ball terminal and made something of that feature in a way that hadn't been done. It had to be stylish but punchy and use the ball terminal in a way that was modern but didn't compromise the integrity or balance of the overall form. The high contrast strokes and the terminals that cut into to the body of the letters gives a it a refined and elevated finish. It looks both modern and steeped in history at the same time.
When starting the process of creating your font, what typographic conventions did you look to break or experiment with? Or were there conventions of functionality you championed?
I think Regal straddles the line between function and breaking with convention. The terminals are exaggerated and almost interrupt the structure of the letterforms but add an unconventional flair that makes the font look fancy, while still remaining legible. It has all the hallmarks of a 'poster' face but pushes that convention a little bit further.
Now that your typeface has launched, what would be your dream project to use your F37® typeface on?
I'd like to see the Cyrillic version used on anti-war campaigns around Ukraine.
What have you learnt through developing and creating your own typeface(s) with our F37® type designers?
I've learned that I love this process and I want to do more of it.
How would you describe your typeface in three words?
Punchy, elevated, modern-and-old-at-the-same-time
F37 Regal Font Sampler
