Modified Fonts
We can modify our existing fonts to make them personal to you. From subtle tweaks and fine enhancements to more extensive customisations. Expressive, emotive and engaging, they convey the character of your brand, adding real commercial value, wherever in the world you do business.
TNT Sports
We created two athletic-modified fonts for TNT Sports, based on F37 Judge and F37 Wicklow, to tee up the launch of the new brand.
ITV
A diverse family of fonts built from F37 Zagma that perfectly embodies the new, digital-first experience of broadcasting giant, ITV.
WHY CHOOSE A MODIFIED FONT
The way you present your messages typographically becomes a part of who you are and how you connect to customers. Creating a modified F37® typeface is a valuable, worthwhile and often quicker alternative to creating a custom font from scratch.
GSK
GSK chose F37 Jan as a starting point to build on a functional type element (the ink trap) to perfectly demonstrate an aesthetic feature of what the brand stands for.
How it works
Unlike with a custom fonts where you’re starting from scratch, there is already a working typeface to build upon. Whilst we can look to build minor or significant changes to the design, we need to make sure that such modifications are not the same as those completed for other clients who own exclusive rights. Also, we need to ensure that any proposed modifications don’t compromise the consistency and design aesthetic of the typeface.
Whether you’re after a modified font family with global language support, or would like us to work to a more focused, specific brief, our typographic devotion and precision can help your brand stand out.
