Services

F37® Foundry is set up for every aspect of brand-asset creation. From creating comprehensive font families to logos and localisation. We’re here to steer & support you every typographic step of the way.

Modifications

font modification

We can modify our existing fonts to make them more you. From subtle tweaks and fine enhancements to more extensive customisation. Expressive, emotive and engaging, they convey the character of your brand, adding real commercial value, wherever in the world you do business.

Moonpig

A fun, ‘random’ and award-winning font based on F37 Ginger for the UK’s leading online greeting card company.

Boots

A sharp, healthy-looking version of F37 Ginger was used as part of Boots’ recent brand refresh.

William Grant & Sons

The graceful thick-and-thin curves of F37 Bergman blended perfectly with the premium whisky maker’s new look.

Barclays

A rounded version of F37 Ginger for Pingit, a handy money-management app from Barclays, that’s bang on the money.

Logos

design & optimisation

We work with agencies the world over to design, hone and optically refine brand logos and logotypes. These highly visible, powerful assets need considerable typographic care and attention.

Expedia

Logotype design and optical crafting for Expedia, one of the World's biggest online travel shopping companies. Commission: Greene & Sons

Gousto

Logo crafting and optical refinement for Gousto — the award-winning food box company making home cooking simple. Commission: Superunion

Hive

Logo for one of the UK’s largest connected home providers, producing smart devices for over 360,000 customers. Commission: Wolff Olins

BT

Logo crafting and optical refinement for BT, a world-leading technology business. Commission: ZAG

Serpentine Gallery

Variable logo and optical refinement for Serpentine Gallery, a free-entry, world-renowned art gallery. Commission: Hingston Studio

Swoon

Logo for online furniture retailer Swoon Editions. The logo references different furniture manufacturing processes — the N nods to chair joinery and the W refers to bent steel. Commission: ZAG

Localisation

language expansion

Looking to expand your business to new markets in different languages? F37® Foundry can add new character sets and glyphs to successfully transport your brand type across the world. And the really good news is, you don’t have change your whole type system.

Baskin Robbins

We worked with Baskin Robbins to design the Japanese and Taiwanese versions of their famous 31 logo. Commission: Dunkin' Brands Inc

SSC

Arabic version of a modified F37 Attila for global broadcast company, Saudi Sports Channel. Commission: We Are Works

Coding

Backend

OpenType® features can add specialised typographic traits to your typeface to make it more relevant and individual to you. We can code everything from conventional ligatures to quirky contextual twists. Or even mimic language-specific spellings, if you need them.

Moonpig

Color Fonts

THE LATEST TECH

Color Fonts are fonts with predefined colour palettes and effects applied within the font files. Whilst it may sound simple to do yourself (i.e. choose a font and select a colour), having your typeface set with distinctive effects designed from scratch, ensures uniqueness and guarantees that all those working with your font don’t slip up when trying to match the colour and/or effect themselves.

Dunkin'

Hinting

technical development

Hinting (or screen optimising) is about giving subtle instruction from the font to the screen’s renderer so they’re more legible when there are limited pixels to display on. All fonts work well at large sizes and on high-resolution screens, but we’ll make sure your font stays crisp in smaller sizes and lower resolutions digital environments too.

Hinting

Whether you need a new logotype or an updated cut, a font that speaks the local language, some modification, coding or hinting, we can get your type looking just how you want it to.

Contact us with an enquiry