F37® Foundry is set up for every aspect of brand-asset creation. From creating comprehensive font families to logos and localisation. We’re here to steer & support you every typographic step of the way.
We can modify our existing fonts to make them more you. From subtle tweaks and fine enhancements to more extensive customisation. Expressive, emotive and engaging, they convey the character of your brand, adding real commercial value, wherever in the world you do business.
Logotype design and optical crafting for Expedia, one of the World's biggest online travel shopping companies. Commission: Greene & Sons
Logo crafting and optical refinement for Gousto — the award-winning food box company making home cooking simple. Commission: Superunion
Logo for one of the UK’s largest connected home providers, producing smart devices for over 360,000 customers. Commission: Wolff Olins
Logo crafting and optical refinement for BT, a world-leading technology business. Commission: ZAG
Variable logo and optical refinement for Serpentine Gallery, a free-entry, world-renowned art gallery. Commission: Hingston Studio
Logo for online furniture retailer Swoon Editions. The logo references different furniture manufacturing processes — the N nods to chair joinery and the W refers to bent steel. Commission: ZAG
We worked with Baskin Robbins to design the Japanese and Taiwanese versions of their famous 31 logo. Commission: Dunkin' Brands Inc
Arabic version of a modified F37 Attila for global broadcast company, Saudi Sports Channel. Commission: We Are Works
Color Fonts are fonts with predefined colour palettes and effects applied within the font files. Whilst it may sound simple to do yourself (i.e. choose a font and select a colour), having your typeface set with distinctive effects designed from scratch, ensures uniqueness and guarantees that all those working with your font don’t slip up when trying to match the colour and/or effect themselves.
Hinting (or screen optimising) is about giving subtle instruction from the font to the screen’s renderer so they’re more legible when there are limited pixels to display on. All fonts work well at large sizes and on high-resolution screens, but we’ll make sure your font stays crisp in smaller sizes and lower resolutions digital environments too.
Whether you need a new logotype or an updated cut, a font that speaks the local language, some modification, coding or hinting, we can get your type looking just how you want it to.
Contact us with an enquiry