Boxy with aggressively angular features, F37 Rage is a font that has certainly earned its name.
This uni-case font comes in three styles. The styles Up and Down take their names from the dynamic motion of the letter forms. The Up style looks towards the cap height, with its cross bars, counters, and pretty much everything else pointed... up. Down follows this same logic, only this time towards the baseline. Regular is the more subdued of the family, but only in comparison to the other styles. Regular like the rest of the family, boast unique letter forms, energetic angles, and a sturdy appearance. When used in the variable format, F37 Rage’s rigid appearance morphs to reveal a fluidity that is perfect for eye catching animations.
F37® × Haider Muhdi
• F37 Rage
• Styles 3
• 2024
The Designer
Graduated from Lancaster University with first class honours, Haider has collaborated with some of the most prolific design and advertising agencies such as Uncommon Creative Studio, Wolff Olins, Mother Design, Droga5, Landor and R/GA.
Haider maintains a diverse client list with the likes of EA Sports FC, Nike, Virgin, New York Fashion Week, Uber and Fac 51 / The Haçienda to name a few. A conscientious all round designer and typographer with an appetite for brand disruption and a keen eye for art direction. His approach is always based on a strong conceptual vision married with an elegant design solution. His work has won recognition from Cannes Lion, D&AD, RSA and Type Directors Club.
F37 Rage
F37 Rage Font Sampler
