Started two decades ago, Hector Pottie has reworked and released F37 Pingus all these years later.
This uni-case gem comes in two distinct styles wrapped in one font file. The first, a solid stencil style that champions the underlying modularity of the font. Condensed and heavy with a rounded construction, this style is perfect for compact titling. The second style is airy and open. Its light presence on the page is complimented by the decorative corners throughout the font. Each style is accessible through one of the cases on the keyboard, giving immediate access to two distinct tones, or mixed together for vibrant text.
F37® × Hector Pottie
• F37 Pinguis
• Styles 1
• 2023
The Designer
With over 25 years of experience in the design and branding industry, Hector is a Creative Director at Moving Brands, a global creative company that helps businesses transform and grow.
Hector's approach to brand strategy and design is based on applied empathy and digital innovation. He combines user research, data analysis, and technology to understand customer needs, discover new opportunities, and create holistic brand experiences. He also builds strong relationships with clients, leads and mentors design teams, and collaborates with other industry experts in AI, gaming, and culture. Hector has worked with renowned brands such as Facebook, Ubisoft, Hewlett Packard, Google, Samsung, Electrolux, Tate Modern, and The Macallan, delivering solutions that range from identity systems and visual communication to signage and wayfinding. His work has been recognized with multiple awards, publications, and exhibitions, and he actively contributes to the design community as a speaker, writer, and judge.
Inspiration