F37 OneTwo wilfully contradict convention and reinvigorates the love of early digital design.
F37 OneTwo champions the experimental possibility of letterforms. This uni-case and mono-spaced font from Haider Muhdi embodies early digital type and graphic design, in particular the work from Emigre and Jeffery Keedy. The distinct mixing of round and straight lines is a key feature of both Keedy and F37 OneTwo. The compact proportions make F37 OneTwo perfect for tight leading and compact layouts. Also included in the font are an array of serifed alternates to add versatility.
F37® × Haider Muhdi
• F37 One Two
• Styles 1
• 2023
The Designer
Graduated from Lancaster University with first class honours, Haider has collaborated with some of the most prolific design and advertising agencies such as Uncommon Creative Studio, Wolff Olins, Mother Design, Droga5, Landor and R/GA.
Haider maintains a diverse client list with the likes of EA Sports FC, Nike, Virgin, New York Fashion Week, Uber and Fac 51 / The Haçienda to name a few. A conscientious all round designer and typographer with an appetite for brand disruption and a keen eye for art direction. His approach is always based on a strong conceptual vision married with an elegant design solution. His work has won recognition from Cannes Lion, D&AD, RSA and Type Directors Club.