F37 Mph is a high-performance display font engineered for speed and precision.
Inspired by the bold, aerodynamic typography found on sports cars and performance badges like Turbo, GTi, M3, GT3, and RSI, F37 Mph features aggressive slants, tight kerning, and streamlined letterforms that evoke motion even at a standstill. The sharp angles and compressed geometry mirror the tuned suspension and refined engineering of track-ready machines. Making it perfect for dynamic forms, fast compositions, and any design that demands pure velocity in visual form. F37 Mph is available in four precision-tuned weights, each designed to capture a different gear of performance. Featuring extended Latin support, F37 Mph is equipped to pronounce any obscure make and model the world has to offer.
F37® × Haider Muhdi
• F37 Mph
• Styles 4
• 2025
The Designer
Graduated from Lancaster University with first class honours, Haider has collaborated with some of the most prolific design and advertising agencies such as Uncommon Creative Studio, Wolff Olins, Mother Design, Droga5, Landor and R/GA.
Haider maintains a diverse client list with the likes of EA Sports FC, Nike, Virgin, New York Fashion Week, Uber and Fac 51 / The Haçienda to name a few. A conscientious all round designer and typographer with an appetite for brand disruption and a keen eye for art direction. His approach is always based on a strong conceptual vision married with an elegant design solution. His work has won recognition from Cannes Lion, D&AD, RSA and Type Directors Club.