F37 Marbles

Tell us about the inspiration behind your collaboration with F37®×. If it was an unused concept, what was the potential use case for it.

In 2016 a typographic design I proposed for a New York magazine project was rejected. I thought it had potential, so the little idea was recycled and grew into a big personal design project called Marbles. It began as an experimental set of 2D numerals. But further design experimentation led to 3D renders, a submission to the Secret 7" charity project, numerous press features, and Superfried winning a Creativepool award for typography. Marbles had taught me the power of personal projects and to never ditch a good idea. In addition to the numbers, I had also developed some of the letters for the design of a promotional Superfried sticker. But despite this, I had never imagined this typographic experiment would ever work as an actual typeface since the letterforms were so complex and eccentric. Seven years later I reached out to Rick re potential collaboration opportunities. I had been a fan of both the F37® design agency and type foundry for many years. I was unaware that F37® were in the process of developing a new offering – F37®×. Rick suggested that Marbles could be a suitable candidate. I was completely shocked, but immediately jumped at the opportunity.

When starting the process of creating your font, what typographic conventions did you look to break or experiment with? Or were there conventions of functionality you championed?

Since I had always regarded Marbles as a personal type experiment, the usual typographic conventions were never really a consideration for me. I have created 15+ experimental typefaces over the years, but I had always considered Marbles would be a step too far. However, working with F37® the usual typographic conventions that I felt would prevent font development were no longer a concern.

Now that your typeface has launched, what would be your dream project to use your F37® typeface on?

That is a tricky question. As mentioned, I have used the style for some personal work, but it would be awesome to see Marbles used for a client project. The experimental nature of the typeface would be most suitable for something rather bold, such as a lifestyle brand, magazine, or perhaps a film. However, it would be preferable for the dream project to be sustainably led in alignment with the Superfried ethos.

What have you learnt through developing and creating your own typeface(s) with our F37® type designers?

Previously, when creating typefaces it has been very challenging since I am not a typographer. Working with experts at F37® has made the experience much more enjoyable, allowing me to focus on the design rather than the technical details of typography. The process has also opened my eyes to new possibilities that I previously assumed would be impossible to achieve within a typeface.

How would you describe your typeface in three words?

Experimental . Organic . Fluid