Taking inspiration from an old Hacienda flyer by Trevor Johnson, F37 Hac’s simple graphic shapes are sure to pack a punch even in a dimly lit club toilet.
This uni-case and mono-spaced font from Haider Muhdi takes letter forms right to their elemental shapes. With not a curved line in sight, the bold angularity of the font is immediately apparent. The compact proportions make F37 Hac perfect for tight leading and compact layouts, while the wafer thin counters ensure maximum impact of the font. Included in the font is an extra boxy Stylistic Set for even more graphic impact, if that is even possible.
F37® × Haider Muhdi
• F37 Hac
• Styles 1
• 2023
The Designer
Graduated from Lancaster University with first class honours, Haider has collaborated with some of the most prolific design and advertising agencies such as Uncommon Creative Studio, Wolff Olins, Mother Design, Droga5, Landor and R/GA.
Haider maintains a diverse client list with the likes of EA Sports FC, Nike, Virgin, New York Fashion Week, Uber and Fac 51 / The Haçienda to name a few. A conscientious all round designer and typographer with an appetite for brand disruption and a keen eye for art direction. His approach is always based on a strong conceptual vision married with an elegant design solution. His work has won recognition from Cannes Lion, D&AD, RSA and Type Directors Club.
Inspiration