Straight from the talented hands of letting artist, Oli Frappe. His long awaited first commercially available typeface is finally here.
Based off Oli’s logo, F37 Daydreanne has all the life and vibrancy of his lettering style thoughtfully restrained to work as a typeface. The font is an organic, brush lettering script style, with bottom-heavy letter forms and succulent terminals. These features give it an unctuous quality perfect for packaging and lively headlines. F37 Daydreanne also includes 20+ ligatures and symbols.
F37® × Oli Frape
• F37 Daydreanne
• Styles 1
• 2023
The Designer
I'm Oli Frape and I'm a lettering artist and type designer based between London and Sheffield, UK.
I’m a lettering artist who makes informal, friendly and engaging typographic work for clients across brand, design and advertising. I have been lucky enough to work with some great clients including - Tesco, Meta, Adidas, Impulse Fragrances, VW, Absolut Vodka, Cadburys and Mercedes Benz to name a few. I specialise in expressive and playful logos, and conversational longer form pieces for advertising using digital and traditional tools. I’ve also worked with agencies including Pentagram, VCCP, BBH London, McCann NY, The Partners, Ogilvy, Bloom, Pearlfisher, Taxi Studio, Epoch and many more lovely people. I've hosted workshops at Tate Britain, V&A and with Grafik Magazine for Microsoft Lumia.
F37 Daydreanne
Interview
Tell us about the inspiration behind your collaboration with F37®×. If it was an unused concept, what was the potential use case for it.
My font is an expression of my go-to friendly script lettering style. I’ve created lots of different lettering and logotype work over the years which has it’s basis in something akin to my Daydreanne font - these projects are always custom, so the font creates a more generic but no less friendly way to create headlines and logotypes in a similar style.
When starting the process of creating your font, what typographic conventions did you look to break or experiment with? Or were there conventions of functionality you championed?
This is my first commercial font and since I was clear from the start that I wanted to create something cursive, I needed to do some research into the best approach for creating cursive joins that keep the flow of the lettering and maintain a certain consistency.
Now that your typeface has launched, what would be your dream project to use your F37® typeface on?
Daydreanne is a friendly and engaging font at heart, so any project in search of a font that was warm, charming and conversational could find good use for it but as always for me its great to see things recreated at large scale or in large quantities - so something that ended up on billboards or packaging would be exciting.
What have you learnt through developing and creating your own typeface(s) with our F37® type designers?
Working with the team at F37 has been a really collaborative experience and I’ve learnt a lot - not only through the process of drawing the glyph sets and thinking about their cursive functionality but also in discussing that functionality and the finer parts of the development process with the designers.
How would you describe your typeface in three words?
Friendly, charming, conversational.
F37 Daydreanne Font Sampler
