F37 Brutamo takes Alisa Burzić’s signature glyph-contorting lettering styles and captures it in a font file.
A well balanced fusion of uni-case and mono-spaced, the typeface commands attention and encourages intrigue. The glyphs are all comprised of complex, but considered strokes giving a sense of intricacy while remaining legible. F37 Brutamo is uni-case in its proportions, but this does not limit the capability of the typeface. There are still both unique upper and lower case forms accessible to the user, allowing for flexibility built right into the keyboard.
F37® × Alisa Burzić
• F37 Brutamo
• Styles 1
• 2023
The Designer
Alisa Burzić is a Fine Arts Bachelor. She currently resides in Belgrade, Serbia.
For the last 4 years, she’s been working in the graphic design field, mainly in logo and type design. The greatest influence on the form she frequently explores and uses in her designs comes from the interest in modernist architecture and antifascist monuments that were built in the period of Socialist Yugoslavia.
Inspiration
Interview
Tell us about the inspiration behind your collaboration with F37®×. If it was an unused concept, what was the potential use case for it.
Inspiration for creating Brutamo typeface came from drawings of earlier lettering I created for the word Brutalist, which was based on an earlier letter R where I was experimenting with shapes, stripes, and line movements. I wanted to see if those stylistic features could work on other letters too and comprise a readable word. F37x collaboration opened an idea to expand it to an entire set of letters, numbers, and some symbols.
When starting the process of creating your font, what typographic conventions did you look to break or experiment with? Or were there conventions of functionality you championed?
The construction of Brutamo letterforms within a 4x4 grid of square proportions brought some unexpected solutions, such as unconventional joints in letters, making them appear playful and maze-like and thus breaking recognizable letter appearance.
Now that your typeface has launched, what would be your dream project to use your F37® typeface on?
I’d love to see it printed on a textile, or clothes, used for typographic posters or murals, or inside a video game.
What have you learnt through developing and creating your own typeface(s) with our F37® type designers?
I learned how valuable and important construction in designing the entire alphabet is, and also how wonderful collaborations can be.
How would you describe your typeface in three words?
Playful, eclectic, decorative