We’re set up for every aspect of brand asset creation. From comprehensive font families in multiple weights, to logos and localisation. We’re ready to steer and advise and can guide you every step of the way.
Case Studies
MLS
Excitement, movement, style and flourish — our MLS font is designed to reflect the beautiful game in the US.
Foot Locker
A bespoke font that gets to the heart and sole of the Foot Locker brand.
British Heart Foundation
A playful, free-flowing font, which used the UK health charity’s existing logo as a starting point.
Boots
A sharp, healthy-looking version of F37 Ginger was used as part of Boots’ recent brand refresh.
Moonpig
A fun, ‘random’ and award-winning font based on F37 Ginger for the UK’s leading online greeting card company.
GM Cruise
GM Cruise is one of the world’s biggest self-driving car companies in the world. And F37 Ginger was behind the wheel of a major rebrand.
Brand Font Licensing
The great thing about our ‘Brand Font’ licence is that a brand is entitled to use it across all communications. This brings clarity and consistency to your messaging, and there are no hidden costs.
One-off licence
- Pay once for unlimited usage
- No need for subscriptions
- One legal licence document
Unlimited users
- Available to everyone who works with you, forever
- No website view limitations
- Multiple font formats across all media
Tailor made
- Tweaks, special characters, custom letters … you name it
- Your own font name
- Matching customised logos