Brand Font Licensing
Selfridges
Project Font Licensed F37 Ginger
About
OnHub is Google’s next-generation Wi-Fi system. It needed forward-facing, progressive typographic branding to reflect its status and ambition in ‘organising the world’s information’ … which is where F37 Ginger came into its own.
Background
Google’s OnHub Wi-Fi system gives you ready-to-use internet that’s forward thinking, intuitive, and smart-home ready.
The Brief
Google needed a modern typographic aesthetic to communicate its thoroughly modern approach to Wi-Fi. Our brief was to provide a high-quality sans-serif font that felt suitably contemporary and progressive.
Delivery
Google selected F37 Ginger as the main brand font for all its Google OnHub communications, including brand identity, online, offline, and original equipment manufacturing.
To this end, we provided a Brand Font Licence to meet Google’s needs from a design and quality font software perspective.
Contact Us
If you would like to know more about how our brand licenses can amplify your brand please contact us.
Contact Us