F37 TypeTester®
My Cart
Privacy Policy

Project Font Licensed F37 Ginger

License F37 Ginger


High-street stalwart Boots was looking a bit jaded, but a dose of F37 Ginger had her back to the best of health


Boots, the pharmacist-beauty chain, is a familiar sight on the British High Street. Its branding hadn’t changed much since the 1960s and was starting to look a little tired, so a thorough refresh was in order.

The Brief

We were commissioned by Coley Porter Bell and True Story to create a customised version of F37 Ginger as part of an extensive rebrand of the high-street chemist across 1000’s of stores, their website, apps, social platforms and campaigns.


  • Transform Silver — Best visual identity from the retail sector
  • Transform Bronze — Best use of typography

  • Delivery

    F37 Ginger is a pleasing, contemporary-looking sans serif face that’s versatile and friendly.

    We specially created a bespoke version that’s more precise and modern by redrawing sharper terminals and straighter lines, moving away from the cuddly rounded sans Boots had used previously.

    Boots BoldBoots RegularBoots LightBoots Thin
  • Contact Us

    If you would like to know more about how our brand licenses can amplify your brand please contact us.

    Contact Us

    Other Brand Fonts

    The latest news, releases, and more from F37 Foundry...


    For any enquiries
    please email us:
    [email protected]

    Case Studies

    Copyright © 2021 F37 Foundry Limited   |   All Rights Reserved