Brand Font Licensing

Background

Pingit by Barclays is a fast, easy way to transfer money across the UK using a smartphone app. You can use it to pay, get paid, buy things, fundraise and much more in just a few taps.

The Brief

Start Design had already created a geometric visual identity for Pingit. The next step was a complementary font, so they asked us to create a customised version of F37 Ginger for them.

We curved off many of the font’s letterforms to create a bold, distinctive look and to match the very circular visual language that had already been established.

We optically refined the logo too, creating a bespoke word mark and ‘p’ symbol especially for the app.