Pingit uses a rounded, customised version of F37 Ginger to create a friendly, streamlined look, reflecting its speed and ease of use.
Pingit by Barclays is a fast, easy way to transfer money across the UK using a smartphone app. You can use it to pay, get paid, buy things, fundraise and much more in just a few taps.
Start Design had already created a geometric visual identity for Pingit. The next step was a complementary font, so they asked us to create a customised version of F37 Ginger for them.
We curved off many of the font’s letterforms to create a bold, distinctive look and to match the very circular visual language that had already been established.
We optically refined the logo too, creating a bespoke word mark and ‘p’ symbol especially for the app.
If you would like to know more about how our brand licenses can amplify your brand please contact us.
Contact Us