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100-plus icons were designed and delivered to support a Lloyds Bank marketing campaign aimed at recruiting graduates and interns.


Founded in 1765, Lloyds Bank operates 100s of branches across England and Wales, and is consistently ranked in the top four.

The Brief

For Lloyds Bank’s graduate and internship campaign, they needed over a hundred icons to quickly portray people’s skills, passions and attributes.

  • Delivery

    Creating a glyph set of well over a hundred icons for Lloyds Bank to be used at small and large scale was challenging. Rigour, craft and attention to detail resulted in a robust, user-friendly font that could be used across platforms.

    Matthew Shannon — MSLGroup, Executive Creative Director

    We were commissioned by global branding agency MSLGROUP to create over a hundred unique icons for a Lloyds Bank recruitment campaign. The icons needed to complement Lloyd’s existing typographic style, with two differing line weights.

    Once the icons had been drawn on a grid, we engineered them into a working dingbat font. Which meant the client could use the icons for digital or print.

    LBG Icons

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