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Brand Font Licensing

Top Gear

A custom font adds something unique and ownable to your brand. It’s an extremely powerful asset, sitting at the core of a brand identity and distinguishing you from your competitors. The way you present your messages typographically becomes a part of who you are and how you connect to customers.

MLS

Excitement, movement, style and flourish — our MLS font is designed to reflect the beautiful game in the US.

Foot Locker

A bespoke font that gets to the heart and sole of the Foot Locker brand.

British Heart Foundation

A playful, free-flowing font, which used the UK health charity’s existing logo as a starting point.

Wahaca

A font based on signwriting found in Mexican street markets for a popular UK restaurant chain.

Cow & Gate

Type for tots … a playful, charming font with lots of quirky details for the leading baby food brand.

How it Works

A custom brand font is deeply ingrained in a brand’s identity. It works away tirelessly and seamlessly, even when other brand assets such as colour, logo or imagery aren’t around.

Brands face all kinds of challenges every day, from keeping up with the competition, to making sure their messages stay strong and aligned. Used consistently and strategically, custom brand fonts can help amplify your brand and increase its value. They separate you from your rivals, knit all your various brand elements together, and lay the foundations for you to connect with customers in an instantly recognisable way.

Working closely with some of the world’s biggest brands, we design exclusive, original custom brand font families, which help them connect with their audiences every day and everywhere. We can help you express your brand values through typography that’s created to fit your look and voice perfectly.

Whether you’re after a brand font family with global language support, or would like us to work to a more focused, specific brief, our typographic devotion and precision can help your brand stand out.