EA Sports FC Pro
This caffeine-fuelled modification of EA FC Cruyff now has an all-new meta to keep pace with EA FC PRO, the home of the biggest esports competitions.
Type Inspiration
Background
FC PRO is the professional league of EA SPORTS FC™, featuring over 50,000 of the world’s top players from across the globe, all competing for a chance to qualify for the first-ever FC PRO World Championships. The ultimate goal is to be named the best player of their generation and take home the $1 million prize.
DIGITIAL
Marketing
Stadium
F37® was an exceptional partner in crafting the font for FC PRO. They captured our vision perfectly, modifying the custom font they created for EA Sports FC while giving FC PRO its own unique typographic identity. Their ability to balance consistency with originality was impressive.
Joe Pecchia, Director of Brand, EA ESports
ALTERNATES
Broadcast
ADVERTISING
Delivery
Design Studio was tasked with developing a dynamic and distinctive brand for FC PRO, ensuring the professional competition had its own unique identity.
In collaboration with Design Studio, we designed a custom headline font specifically for FC PRO. The challenge was to create something original for FC PRO that would still complement the fonts we had previously developed for EA Sports FC. We achieved this by modifying Cruyff Sans Heavy Italic, one of the EA Sports FC fonts we’d developed previously. Modifications included doubling the original slant from 15° to 30°, cutting angles so they perfectly align with the iconic FC triangle, and creating a whole range of extra-characterful alternates.
EA FC PRO
