With its tapered stems and geometric thick/thin lines, F37 Bergman is just the job for luxury branding.
F37 Bergman is a revival of Hans Möhring’s Florida typeface. Swedish film director Ingmar Bergman often used Florida in his films — always in stark black and white. This inspired us to digitalise the font and create a matching lowercase version in four new weights.
We love Möhring’s juxtaposition of tapered stems and geometric thick/thin lines. This makes it perfect for luxury branding and editorial work. We’ve also injected some modernity into the design by creating numerous Herb Lubalin-style ligatures, as well as stylistic headline diacritics.
We offer a range of licences on our website to suit different projects, needs and budgets. If you’d like to discuss developing a brand font with us, please get in touch.