Like a little black dress or a tailored suit, our award-winning F37 Bella font is timelessly stylish. It mixes bygone glamour with a contemporary aesthetic.
One of our best-selling fonts, F37 Bella is influenced by Swiss typographer Jan Tschichold’s early explorations of geometry and shape in letterforms. In particular, the perfect ball terminals of Tschichold’s Saskia font inspired us while drawing F37 Bella.
However, it was John Pistilli’s Pistilli Roman and the thin hairlines in Louis Dorfman’s work that finally inspired F37 Bella’s overall aesthetic shape and form. This interplay between fracture-thin hairlines and pronounced curves is key to F37 Bella’s charm and appeal.
TDC Tokyo, TDC Prize, 2012
We offer a range of licences on our website to suit different projects, needs and budgets. If you’d like to discuss developing a brand font with us, please get in touch.