Spectra is an Indian fibre broadband provider that’s determined to shake things up and embrace the new. A bold, confident bespoke typeface by F37® sits at the centre of its brave new visual identity.
It became clear that an iconic typeface should not only form the basis of a system but take centre stage, so that the Spectra brand could stand out and speak to customers in a recognisable, bold and singular way. Something that India has not seen before.
Rated by Netflix as India’s fastest fibre broadband provider, Spectra is a ten-year-old 21st-century company. Its young, ambitious leaders are forging India’s future, doing things that have never been done before.
In their ambition to innovate broadband services in a competitive market, Spectra approached Dubai-based branding agency Ochre for a rebrand. The new design needed to be functional and stylish. It also needed to embody the disruptive spirit of the company.
Ochre approached us to create a bespoke display typeface that we could exclusively licence to Spectra. Together, we created a custom-made, iconic, geometric typeface that was applied across various touchpoints.
The font articulates an attitude, confidence and irreverence of the brand and its community. It's unapologetically playful.
— Transform Gold Award for Typography 2018