Barbour

Barbour updates its font to add a modern twist whilst retaining a sense of stability and confidence.

Modification

Background

Originally the brand was rooted in country wear, but Barbour has over recent years expanded their range to fulfil the demand for an entire lifestyle wardrobe and designer collections for men women children and even dogs! 

Over time Barbour has expanded exponentially reflecting its growing success and now has retail stores in over 40 countries. This is testament to the Company's iconic status and heritage. 

Dating from 1894, Barbour was founded in South Shields where the headquarters remain to this day as a 5th generation family operated business. Barbour takes pride in keeping family values at its heart and reflects the quintessential character of the British Countryside. 

Digital

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Socials

Delivery

F37 worked with Barbour to create a custom cut of F37 Ginger. One notable feature is the bespoke double storey 'a' that matches the Barbour logotype.  

F37 Ginger is a friendly font and compliments Barbour's ageless image as well as their values.

Weights

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