A modernist sans serif with a spiky edge, F37 Hooj looks classically sharp, yet precise and modern.
F37 Hooj is a well-balanced, geometric sans serif with classic modernist proportions. It pays shameless tribute to designer Paul Renner’s timeless Futura typeface, along with other famous German sans fonts like Erbar, Kabel and Super Grotesk.
Like its predecessors, F37 Hooj has pointed angles and acute terminals. But if anything, it’s been made even sharper and more minimalist, with a noticeably tall x-height. There is also an American influence too in the form of Herb Lubalin. The R and k are inspired from his famous Avant Garde font. Letters like the t, u and Q are really stripped back to their bare bones. But there’s also room for the odd twist, like the subtle slant of the j’s descender.
Hooj is clean, sharp and streamlined. Though it has something of a classic, traditional feel, it’s a font that exudes precision and modernity.
Old Style Numbers
Tabular Lining Numbers
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