It’s inspired by the movement of machine rollers, with unusual kinks and bends that give it a playful and distinctive flavour. Smooth and organic curves lend a sense of easy movement and undulating flow.

There are quirky, stylistic alternates available for each character. And to make things really simple, we’ve used OpenType coding to select these automatically, turning up the sense of random fluidity.

F37 Flux comes in five weights: Light, Regular, Medium, Semi Bold and Bold.

F37 Flux is also a variable font — that is, a single font file with weight variations for multiple outputs and comes free with a family purchase.