F37 Drago is a modern serif with an ancient history. It was inspired by Columbus, a font that was originally designed way back in 1892. We’ve used a couple of more recent typographic reference points and put our own slant on it, to create a bang-up-to-the-minute font with bags of character.
We came across Columbus not in a dusty old specimen book, but in some vintage soft-focus Jaguar press ads from the 1970s. This was an era that spawned loads of great titling serifs, although when we did some further digging, it turned out that the font was created almost 100 years earlier by the prolific German ornamental type designer and punch cutter Hermann Ihlenburg.
Rather than just go for a straightforward digitisation (which actually had already been done), we picked and mixed from Columbus, to drag it into the 21st century.
We jettisoned the old-fashioned, over-ornate flourishes, erratic terminals and strange serifs for a more streamlined aesthetic. We took specific elements like the a and the distinctive wonky g as the starting point to produce a tilted variable axis and separate weights that we titled ‘Tilted’. Some of the funky letterforms also nod to 1960s fonts Trooper Roman by Dave Trooper and Bernase Roman.
The result is a font that feels fresh, distinctive and relevant, ready to be discovered by a new generation of brands and designers.
Small Caps from Capitals
Case Sensitive Forms
We offer a range of licences on our website to suit different projects, needs and budgets. If you’d like to discuss developing a brand font with us, please get in touch.