F37 TypeTester®
My Cart
}
Privacy Policy

About

Spectra is an Indian fibre broadband provider that’s determined to shake things up and embrace the new. A bold, confident bespoke typeface by F37 sits at the centre of its brave new visual identity.

Background

Rated by Netflix as India’s fastest fibre broadband provider, Spectra is a ten-year-old 21st-century company. Its young, ambitious leaders are forging India’s future, doing things that have never been done before.

The Brief

In their ambition to innovate broadband services in a competitive market, Spectra approached Dubai-based branding agency Ochre for a rebrand. The new design needed to be functional and stylish. It also needed to embody the disruptive spirit of the company.

Awards

  • Transform Gold Award for Typography 2018

  • Delivery

    It became clear that an iconic typeface should not only form the basis of a system but take centre stage, so that the Spectra brand could stand out and speak to customers in a recognisable, bold and singular way. Something that India has not seen before.

    Sebastian Klein — Creative Director, Ochre

    Ochre approached us to create a bespoke display typeface that we could exclusively licence to Spectra. Together, we created a custom-made, iconic, geometric typeface that was applied across various touchpoints.

    The font articulates an attitude, confidence and irreverence of the brand and its community. It's unapologetically playful.

    Spectra RegularAlternatesCharacter set
  • Contact Us

    If you would like to know more about how our brand licenses can amplify your brand please contact us.

    Contact Us

    Other Custom Brand Fonts

    The latest news, releases, and more from F37 Foundry...
    SIGN UP

    Contact

    [email protected][email protected]+44 (0)7968 503 551

    Case Studies

    Copyright © 2020 F37 Foundry Limited   |   All Rights Reserved