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About

Spectra is an Indian fibre broadband provider that’s determined to shake things up and embrace the new. A bold, confident bespoke typeface by F37 sits at the centre of its brave new visual identity.

Background

Rated by Netflix as India’s fastest fibre broadband provider, Spectra is a ten-year-old 21st-century company. Its young, ambitious leaders are forging India’s future, doing things that have never been done before.

The Brief

In their ambition to innovate broadband services in a competitive market, Spectra approached Dubai-based branding agency Ochre for a rebrand. The new design needed to be functional and stylish. It also needed to embody the disruptive spirit of the company.

Awards

  • Transform Gold Award for Typography 2018

  • Delivery

    It became clear that an iconic typeface should not only form the basis of a system but take centre stage, so that the Spectra brand could stand out and speak to customers in a recognisable, bold and singular way. Something that India has not seen before.

    Sebastian Klein — Creative Director, Ochre

    Ochre approached us to create a bespoke display typeface that we could exclusively licence to Spectra. Together, we created a custom-made, iconic, geometric typeface that was applied across various touchpoints.

    The font articulates an attitude, confidence and irreverence of the brand and its community. It's unapologetically playful.

    Spectra RegularAlternatesCharacter set
  • Contact Us

    If you would like to know more about how our brand licenses can amplify your brand please contact us.

    Contact Us

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    [email protected]+44 (0)7968 503 551EULA
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