Jolly Rebellion is a creative agency that wants to do good as well as do good work. Taking our cue from illustrations by Andrew Rae, we created a bespoke typeface for its identity that’s full of quirky personality.
Jolly Rebellion is a London-based integrated creative agency. It strives to create ideas that do good for brands, people and the world. To solve the problems, they liberate ideas into anything from a film to a Facebook campaign, to a piece of IP.
For its identity, Jolly Rebellion wanted a bespoke, geometric typeface based on the illustrations used on its website by Andrew Rae.
“We asked F37 to create a Jolly Rebellion font for our brand new agency. We wanted a strong, fun headliner font. And they nailed it. ”
Cathy Hutton — Creative Director, Jolly Rebellion
We created a striking, bold typeface with stylised, exaggerated features, based on lettering provided by Illustrator Andrew Rae. This integrated seamlessly with his illustration style, showcasing the agency’s interesting approach and philosophy.
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