Precise and acurate, a bespoke cut of our F37 Ginger Pro showed off a new leader in the field of data integrity.
Last year, Syncsort acquired Pitney Bowes Software & Data, bringing together decades of experience to create a new leader in the field of data integrity. Now, Archetype—Brands has developed a new brand fit for their sector-leading status, including a vibrant new visual identity, a bold new voice and a new name: Precisely.
We were approached by branding agency Archetype—Brands to work with them on developing a bespoke version of F37 Ginger Pro for Precisely.
“F37 are always a pleasure to work with. Ginger Pro was the perfect font for the brand and by making the mods to the l and t, this ensures it fits the brand like a glove. The craft on the r in the logo brings the vital layer of precision to the end result. The team worked through various rounds quickly and methodically and the client is super happy. The new font enhances the digital experience and even a PowerPoint slide somehow has a touch of class. ”
David Moloney — Design Director, Archetype—Brands
The new identity begins with the foundations of Precisely’s business – the 1s and 0s of data – and reimagines them to create a simple, powerful brand language. That language extends into animation and to a suite of 3D expressions, used around key brand moments and in hero placements on the website.
F37 Ginger Pro reflects the 1's and 0's with its precise geometry, bringing accuracy and consistency. We modified the I and t to bring it in closer to the 1's and we redrew the r in the logo for the final fine tune.
With their Brand Font license the new font is applied throughout their comms on every brand touchpoint.
If you would like to know more about how our brand licenses can amplify your brand please contact us.Contact Us